Forget daily deals.
If newspapers really want to build their online audience – and their email lists for marketing – maybe they ought to look at the Daily Caller, the conservative website run by former talking
bow tie head Tucker Carlson. It’s currently week nine of the website’s gun giveaway.
Yes, it’s giving away one pistol per week until Election Day. The prize is an FMK 9C1, “an American-made high capacity 9mm designed by Jim Pontillo and manufactured in California. Each gun is engraved with the Bill of Rights.”
To win this week’s weapon, readers need to supply a guess as to whom Mitt Romney will choose as his running mate.
It’s genius, if not unsavory.